At The Dugout Clothing Company, we believe that sports do more than build athletes—they build families, memories, and communities. Founded in Eau Claire, Wisconsin, our brand was created with one mission in mind: to celebrate and support the families who spend countless hours at the fields, in the gyms, and on the road cheering on the athletes they love.

We are proudly Veteran owned and operated, and we bring those values of integrity, grit, and service into everything we make. Our apparel is designed for youth sports families—the parents in the bleachers, the siblings on the sidelines, and the athletes giving it their all. Comfortable, meaningful, and built for the everyday grind of sports life, our clothing reflects what it truly means to be part of a team.

Giving back is at the heart of who we are. A portion of every purchase goes directly to supporting local travel sports organizations throughout the Chippewa Valley and beyond. When you shop with us, you're not just buying clothing—you’re investing in young athletes, strengthening community programs, and helping grow the next generation of competitors and leaders.

The Dugout Clothing Company isn’t just a brand.
It’s a family. A community. A team.

Welcome to the Dugout.